The One Thing To Do Before Starting A Business

The first statement I hear when speaking to newbies is, “I just don’t know where to start!” When the mind begins to flood with many ideas and plans, it can feel burdensome. To be secure in a craft or skill means you have put in hours and years to understand it. You may be an expert in sports, coaching, consulting, building, technology, cooking, designing clothes, creating skin care products, etc. but lack knowledge in the business arena. It’s understandable, too. I felt the same way at one time, and honestly, it tries to force its way again into my emotions. I mean… the ideas can feel overwhelmingly beautiful.

They’re overwhelming because you don’t know what to do with all of this information. And, the ideas are gorgeous. Simply beautiful due to the creativity and images that come with the ideas.

The confusion enters here. You have both the idea and business aspect trying to live at one time in your brain. Your brain tries to process how to take the idea and execute it through business. Add to this the facts that there is an entire sea worth of information from a single google search on “how to start a business” only increases the pressure. Then, the question is, “how might I filter all of this information?” Most people only view pages one and two in the Google search engine and click on the first few articles. Others will rely on the word of friends and individuals they trust for advice.

Interestingly, very few take the time to evaluate their sources. To assess means you make judgments on the information based off reviews and experiences. You mainly find the product or service that resonates best with you and your need. Two primary questions are married to needs assessments: how will this product or service benefit what I need, and does this product or service resonate with what I need?

Don’t get me wrong. Sometimes even the best experts take risks when starting out. And, if the decision was not the best one for business implementation, the leader looks at this encounter as a learning experience for growth. Successful people understand what it means to take risks, and are not afraid to do so. They also grasp the knowledge of planning. No entrepreneur dives into business without a plan or blueprint.

There is one key ingredient that will knock your scattered thoughts or ideas into place. It is the one thing to do before launching your business, and before researching your idea. The main flavor missing is to “WRITE IT DOWN.” Write out your plan. Write out what you already know. Trust me. When you write your business thoughts and all that comes to mind on paper, you will experience MORE in-depth understandings. It will NOT feel as chaotic. Begin writing the idea most important. The one that stays heavy on your mind day and night is what you start to put on paper.

Put the business idea at the top of the page, and list everything that comes to mind for it with bullets. Another way is to write the business idea in the middle of the page. Circle it. Draw lines from the middle topic outwards and add other words that connect with the main topic in the center. The objective here is to map out the blueprint for your business. Your plan should include:

1. A domain and professional email. Most websites will offer a domain and email in the website package. Consider using GoDaddy to purchase a domain and business email. Your business domain and email should be your company’s or brand’s name: (Company Name),, or (business email)
Your business email can also include your real name:

2. Website Options. You want at least three to choose. I suggest WordPress, Squarespace, Shopify, and Wix–in that order. If your budget is small, look into free versions.

3. Facebook Business Page. Do not promote business on your personal page. Facebook has a policy about this.

4. At least two social media accounts. I highly recommend Twitter and Instagram.

Before promoting your business, make sure your domain, business email, website and Facebook business page are up, looking polished and professional. You can always add the other two social media accounts later. You launch the business after the site is complete. Your website is the primary “go to” source for content on your service and product.

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